About us
Why
Regarding fertility awareness, for women either Trying-To-Conceive (TTC) or Trying-To-Avoid conception (TTA), Ovulation tests and smart devices/apps have low accuracy, low medical value and occasionally high cost, especially in the USA. In the U.K. for example:
- 2/3 of women don’t know how long their fertile window lasts within their cycle,
- 1/4 of women have used pregnancy apps and other technology aids to help them conceive,
- 10% of women have spent more than £200 to increase their chances of getting pregnant.
Also, external and internal pressures are causing rapid changes to the delivery of health care that markedly will influence the practice of obstetrics and gynaecology. These changes can be divided into broad categories:
- Burden of the high cost of current health care on society,
- Demographic changes in women that include aging, obesity, diversity, and chronic medical conditions; and
- Workforce changes that include growing provider shortages, inexperience, and desires for improved lifestyles.
The combination of these factors has brought health care to a strategic inflection point where current practice methods will lead to an inability to meet the demand for health care because of increasing volume while simultaneously controlling costs and improving quality.
The need to be met
Non-chemical method for family planning, that is affordable, safe and convenient.
Higher accuracy than existing solutions using the fertility awareness methods
At-home use product and over-the-counter
SFPD
Improve women’s wellbeing around the world with by enabling telemedicine platforms to provide more accurate and affordable consultation.
Every woman to be in control of their health.
We’ll continue to develop the tools that bring affordable healthcare solutions to women around the world.
