SFPD Project
Learn more about the Smart Family Planning Tools Project
Project Overview
We are building a digital tool for family planning that has two parts:
A palm-size Device and a Mobile App. Our device lets women monitor their fertile window in real time from the comfort of their homes and the mobile App provides actionable advice with fertility awareness features.
WP1 Project Management
The objective of this WP is the development of the Branding Guidelines, Brand ID, Packaging design and Digital Marketing, to enhance brand awareness, generate initial traction and provide feedback from users, investors and other stakeholders, by increasing Awareness, Engagement and Participation.
WP2 Dissemination
WP2 Dissemination and Communication Activities The main task of this WP is to pave the way for an international exploitation of the project’s generated knowledge. Our website, leaflets, newsletters, social media and participation in startup events will be our main tools. Dissemination strategy and [...]
WP3 MVP Design
wP3 MVP Design and Concept The purpose of this WP is to identify the best solution through the 3 lenses of desirability (people), viability (business) and feasibility (technology). The design process oscillates between divergent and convergent thinking models. We use the “Why,How,What”, thinking process for [...]
WP4 MVP Development
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WP5 Pilots Testing
WP5 MVP Pilots Testing and user feedback. In this WP, the technologies integrated in the device and mobile app applications will be tested and evaluated with different user groups. The primary aim is to collect user feedback on the user experience (usability and appropriateness), product [...]
WP6 Business Plan
WP6 Business plan, Go-To-Market strategy and investors pitch-deck This WP includes: the development of a business model and market strategy, market research, economic assessment, optimised commercialisation plan to reduce time and costs, attraction of additional investments, exit strategy of potential investors, contingency plan, Investor’s Pitch [...]
WP7 Marketing
WP7 Marketing and Branding activities In this WP the main focus is in generating awareness, establishing and promoting company using strategies and tactics, enhancing brand equity using advertising campaigns and promotional strategies. Branding is crucial aspect of company because it is the visual voice of the [...]
