Project Description

WP7 Marketing and Branding activities

In this WP the main focus is in generating awareness, establishing and promoting company using strategies and tactics, enhancing brand equity using advertising campaigns and promotional strategies. Branding is crucial aspect of company because it is the visual voice of the company. Generated brand guidelines will be part of product development process

  • Market Research

  • Creative assets creation

  • Digital Marketing (Google Ads, Facebook, Instagram and other on-line media)

  • Pitching to investors, remote and at events.

  • Device Packaging design Task

  • Business Mentoring

Objectives

The objective of this WP is the development of the Branding Guidelines, Brand ID, Packaging design and Digital Marketing, to enhance brand awareness, generate initial traction and provide feedback from users, investors and other stakeholders, by increasing Awareness, Engagement and Participation.

Deliverables

  • Brand Guidelines and Assets